French Pharmacy: An Ethical Kiss From France

French Pharmacy is best appreciated as the dermatologist who seems to keep patients totally fresh. Since I am made of 50% baguette, I wondered why I never dabbled into my ethnicities bread and butter, but all I know is that I need it and I need it now.

Platforms such as YouTube in the last few years have bitten a major spotlight on French charm, notably with the minimalistic trend on the upswing. The vast benefit is that content is concentrating on less product and more about taking care of your skin as if it is the foundation. American style, on the other hand, appears to apply makeup more like an art such as re-sculpting your face with contour and not necessarily having just one or two features as a focal point.

Christen Dominique who is a makeup guru that holds over 4.2 million subscribers released a video back in 2017 called “American vs French Makeup” that caught the eye of 7.3 million spectators. In the video, she was able to capture both looks side by side, which really showed the dramatic interpretation of two cultures’ beauty. Some of Christen’s comment section includes notes such as: “American makeup I feel is more of a trend, French makeup is more of a lifestyle.” or “I don’t know why but you look like a nicer and softer person with the French makeup.”  One thing that struck me about her video was Christen’s terminology when she was describing the products she was going to use. For the French base, she mentioned how she was looking to accomplish a “hydrated, healthy, and glowy look” and for the American base, it would be more caked on. This leaves me the question for you, do you believe Western beauty has become overrated?

Though with that being said in 2018, the global skincare market reached US $123.81 billion and exhibits a CAGR of 4.37% between 2019 – 2027. So maybe people are turning to a more French philosophy by loving their skin and flaws first.

Unfortunately, like most my passport does not forecast a trip to France anytime soon, but that doesn’t mean we shouldn’t stock up on a few “clean” goodies. If this means I am almost one step closer to looking like Jane Birkin, then a sassy “bonjour” to that.

Thomsen Beauty

Thomsen is a line of organic cosmetics made in France. They offer products with sweet and fresh scents, composed of 100% natural and non-toxic organic ingredients. The company is owned by the gorgeous Michaëla & Emelie Thomsen.

Les Huilettes

Pascale is Doctor in Pharmacy and holds a university degree in aromatherapy. After many years in conventional cosmetics, tired of greenwashing, inspired by nature and the richness of its plant resources, Pascale felt the need to offer totally natural treatments. Different experiences have allowed her to discover many rituals (ayurveda in India, massage in Thailand, or the hammam and rhassoul in Morocco) and little by little, she wished to return to a simpler beauty, essential and without artifice, summed up in a few principles and gestures. Claire comes from the world of luxury gastronomy and has launched brands and concepts in France and abroad. Between taste and smell, food and beauty, there is one step she wanted to take with Pascale. They are of course, completely fans of Les Huilettes that they use daily and without moderation!

Balade en Provence

Balade en Provence makes premium solid skin and hair care bars that are ‘Nasty-Free’ – Truly natural, good for the body, consume less energy to make and packaged in 100% compostable cartons using vegetable ink. They are artisan handmade in France (cold-pressed). They do not heat the oils and let the bars rest on wooden shelves for 30 days. This slow process is needed for the oils to blend together and make such nourishing bars.

Ho Karan

At HO KARAN they have hemp in the skin! Their care is made from the most revolutionary and distressing plant that nature has offered us: Cannabis sativa. The exceptional ratio of antioxidants and omega 3 of its oil-3 to 40 times higher than Argan and coconut – gives it detoxifying, regenerative and revitalizing virtues. The discovery of cannabinoid receptors in the human body, and more specifically on the skin, makes the dermatological research around this plant even more exciting!

black|Up

black|Up is the first French upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of tan to darker skin tones. Their products are not tested on animals and all their foundations are 100% vegan.

 

 

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