French Pharmacy is best appreciated as the dermatologist who seems to keep patients totally fresh. Since I am made of 50% baguette, I wondered why I never dabbled into my ethnicities bread and butter, but all I know is that I need it and I need it now.
Platforms such as YouTube in the last few years have bitten a major spotlight on French charm, notably with the minimalistic trend on the upswing. The vast benefit is that content is concentrating on less product and more about taking care of your skin as if it is the foundation. American style, on the other hand, appears to apply makeup more like an art such as re-sculpting your face with contour and not necessarily having just one or two features as a focal point.
Christen Dominique who is a makeup guru that holds over 4.2 million subscribers released a video back in 2017 called “American vs French Makeup” that caught the eye of 7.3 million spectators. In the video, she was able to capture both looks side by side, which really showed the dramatic interpretation of two cultures’ beauty. Some of Christen’s comment section includes notes such as: “American makeup I feel is more of a trend, French makeup is more of a lifestyle.” or “I don’t know why but you look like a nicer and softer person with the French makeup.” One thing that struck me about her video was Christen’s terminology when she was describing the products she was going to use. For the French base, she mentioned how she was looking to accomplish a “hydrated, healthy, and glowy look” and for the American base, it would be more caked on. This leaves me the question for you, do you believe Western beauty has become overrated?
Though with that being said in 2018, the global skincare market reached US $123.81 billion and exhibits a CAGR of 4.37% between 2019 – 2027. So maybe people are turning to a more French philosophy by loving their skin and flaws first.
Unfortunately, like most my passport does not forecast a trip to France anytime soon, but that doesn’t mean we shouldn’t stock up on a few “clean” goodies. If this means I am almost one step closer to looking like Jane Birkin, then a sassy “bonjour” to that.